Do you know how to take advantage of video advertising?
It is the most convincing medium against other kind of content and the best for transmiting emotion Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that ...
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6 Keys to trust in Mobile Marketing
Mobile Marketing has arrived to stay The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support ...
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What is a transmedia campaign? (+ examples)
In recent years, transmedia communication has emerged as a new way of telling stories. A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel ...
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Trade Marketing, the importance of dealing
Trade marketing can be defined as the set of commercial and merchandising operations developed by a supplier – or manufacturer – and a distributor. The concept of trade marketing is closely linked to distribution channels as it seeks to ...
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How can you get online visibility? Some keys from SEO and SEM
Nowadays, the importance of being visible on the Internet to improve the business of your company is indisputable. We have the solution, some keys from SEO and SEM Nowadays it is undeniable the importance of being visible on the Internet to improve ...
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8 curiosities about Black Friday
November is over, but before leaving it will repeat one of the most anticipated commercial events of the year. This American tradition went up last years in Spain and became one of the main commercial marketing strategies before Christmas. Black Friday ...
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