Definitive guide to create a profile on Google My Business

Definitive guide to create a profile on Google My Business

Google My Business is a free tool that allows you to link your business and manage its online presence through Google. By creating and optimizing a GMB profile, businesses can significantly improve their SEO ranking in Google's local search results, ...

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What a landing page is and how to make them more effective

What a landing page is and how to make them more effective

The objective of a landing page is that the user who visits it performs a specific action. Landing pages are used to generate conversions (phone call, download a guide, fill out a form, etc.), qualified leads. They are reached through a Call to Action ...

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How ChatGPT can help you generate content for a B2B company

How ChatGPT can help you generate content for a B2B company

The boom in online Artificial Intelligence (AI) tools promises to revolutionise image and text creation. At BCM Marketing we have asked ourselves how these software tools can contribute to the creation of content for B2B industrial companies. Here are ...

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What is programmatic advertising

What is programmatic advertising

Programmatic advertising is a digital advertising buying model that allows the purchase of a series of advertising spaces in an automated way. Most notably, it connects the advertiser directly with the target audience, at the right time and place. Advertisers ...

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What is WhatsApp Business and why is it beneficial for your company?

What is WhatsApp Business and why is it beneficial for your company?

  It has never been so easy to increase your sales andcustomer loyalty in just one mobile application. If you have an industrial company or an SME and you want to give it an innovative and effective twist when offering your products and ...

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Tips and tools to improve your local SEO

Tips and tools to improve your local SEO

When an industrial company starts to work SEO into its online marketing strategy, one of its main objectives is usually to position itself in the top Google search results for the main keywords of its business. However, this is usually complicated ...

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