Do you know how to take advantage of video advertising?
It is the most convincing medium against other kind of content and the best for transmiting emotion Did you know that nowadays more and more companies are using video advertising? The proof is that every time you try to play a video on a website that ...
Read moreInfluencers created with artificial intelligence
Ways to detect whether content is created by artificial intelligence What at first seems to have been taken from a science fiction film, is gradually becoming a reality. Artificial intelligence (AI) is here and it’s here to stay. It is being ...
Read moreThe RGPD and its impact on email marketing
The changes brought about by the new General Data Protection Regulations On 25 May 2018, the new General Data Protection Regulation or RGPD entered into force. This has a direct impact on email marketing. And all email marketing professionals ...
Read moreEmail marketing: tips to improve your strategies
5 tips to keep in mind to communicate better with your customers through email marketing Email marketing is a tool that allows us to communicate with our customers through email. The advantage is that they themselves have given us permission to send ...
Read moreBenefits of developing Web Usability
What is web usability? Web usability is a part of web design that refers to the efficiency and satisfaction that is achieved by allowing users to learn how to interact with your website. The easier it is to navigate through a website, the more likely ...
Read more6 Keys to trust in Mobile Marketing
Mobile Marketing has arrived to stay The IAB (Interactive Adveristing Bureau) periodically publishes studies on the evolution of marketing and its interaction with new technologies. In the specific case of the use of mobile devices, the data support ...
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