SEO strategies for industrial companies

SEO strategies for industrial companies

While a good part of the websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic so as not to damage their conversion ratios Web positioning, widely known as SEO for ...

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Is it worth using Instagram for B2B industrial marketing?

Is it worth using Instagram for B2B industrial marketing?

Companies in the industrial sector focused on B2B are often reluctant to the Instagram’s hype but they could be missing a great opportunity to generate value Bearing in mind the typology of products and services, in addition to the sometimes ...

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What is and how does inbound marketing work in B2B?

What is and how does inbound marketing work in B2B?

How to take advantage of inbound marketing or attraction marketing in a B2B environment from the industrial sector Inbound marketing consists of the methodology that combines different techniques and non-intrusive marketing actions to reach and/or ...

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The definitive guide to B2B email marketing

The definitive guide to B2B email marketing

The communication through emails, it seems, will never be out of fashion. When well done, it can generate a lot of revenue. But our strategy will depend on our business and customers. Unlike B2C, where we appeal the consumer’s emotion to convince ...

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Eight reasons why SEM is a great B2B strategy

Eight reasons why SEM is a great B2B strategy

Often, industrial and B2B businesses think that search engine advertising (SEM) won’t work for them because their buying cycle is too long and their target audience is too small. Nevertheless, search engine marketing can be an ideal solution, ...

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LinkedIn Ads vs Google Ads Strategies

LinkedIn Ads vs Google Ads Strategies

Google Ads vs LinkedIn Ads on B2B Strategies These are the two main B2B online advertising platforms and both have their pros and cons. It is best to combine both to advance the objectives of our 360º marketing strategy. Google Ads has a high ...

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